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Privacy Policy Terms of Use

Privacy Policy | POP MEDIA

Last updated: October 7, 2026

1. WHO WE ARE AND WHAT THIS POLICY COVERS

POP MEDIA, based in Israel ("POP MEDIA", "we", "us" or "our"), operates mobile games, applications and related websites and services. This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you use a POP MEDIA game or service that links to this policy, including Boom Smash (collectively, the "Services").

Our games can offer different features. The information processed depends on the game, platform, region, features you use, enabled service providers and your privacy choices. For example, a game may offer in-app purchases, advertising, optional notifications or online progress features. A feature described here is not necessarily available in every game. Any additional game-specific privacy notice explains practices that differ from or supplement this policy.

POP MEDIA is responsible for the personal information it processes as a controller. App stores and some advertising providers also process information independently under their own privacy policies.

For privacy questions or requests, contact hello@popmedia.co.il. Please identify the game or service concerned.

2. INFORMATION WE COLLECT

Information you provide

When you contact us, we receive the information you choose to provide, such as your email address, name, message, purchase reference and relevant screenshots or technical details. Please do not send passwords, full payment-card details or unrelated sensitive information.

Some games can be played without an account. If a particular Service offers an optional account, sign-in, profile or online feature, we process the information requested for that feature and the account identifiers supplied by the sign-in provider you choose. We explain any additional collection in the relevant feature or notice. We do not receive your password for a third-party sign-in service.

Device and technical information

We and the providers enabled in a Service may process IP address, operating system and version, device model, app and SDK version, language, time zone, platform, network characteristics, approximate country or region, installation identifiers and session identifiers. Approximate location can be inferred from an IP address; this is different from precise GPS location.

Advertising identifiers, such as the Android Advertising ID or Apple's Identifier for Advertisers, may be processed when supported by the platform, permitted by your settings and applicable requirements, and relevant to an enabled advertising or measurement feature.

Gameplay and usage information

We may process game progress, level attempts and results, scores, virtual currency balances, virtual items, boosters, rewards, unlocked content, feature interactions, session activity, purchase events and advertising events. This information helps operate the game, maintain entitlements, understand performance and improve gameplay. Some information remains on your device, and some is transmitted to the servers or service providers used by the particular game. Installing a game does not by itself mean that every item of local progress is backed up online or can be restored across devices.

Purchases and transaction information

Our games may offer purchases of virtual currency, bundles, boosters, additional content, ad-removal entitlements and other digital products. Where a Service offers a subscription, the transaction information described here can also include renewal and expiry information.

For transactions made through Google Play, Apple's App Store or another payment provider presented at checkout, that provider processes the payment details you submit. We do not receive your full payment-card number or security code through the normal Google Play or App Store purchase flow.

We may receive or process product identifiers, order or transaction references, purchase tokens and receipts, transaction time, price and currency where available, purchase status, acknowledgement or consumption status, refund or cancellation status, subscription status where applicable, and identifiers linking a transaction to the relevant game installation or account. Some identifiers may be stored in hashed or otherwise pseudonymous form. Pseudonymous information can still be personal information.

Advertising, attribution and diagnostics

When advertising or marketing measurement is enabled, we and our providers may process ad impressions, clicks, completed rewarded ads, reward events, ad placement and network information, ad revenue, referral or campaign information and interactions following an advertisement. This helps deliver ads, measure campaigns, prevent invalid traffic and award earned in-game rewards.

Diagnostic information can include crash reports, error messages, stack traces, timestamps, performance measurements and the technical events surrounding a problem. Diagnostic information may contain device or installation identifiers. We seek to limit it to information relevant to troubleshooting and security.

Notifications, local storage and websites

If notifications are enabled, a notification provider may process a device notification token and information necessary to deliver the message. You can change notification permissions in your device settings.

Our games use local storage, caches and similar technologies to retain progress, preferences, entitlement information and data awaiting transmission. Our websites may use cookies or comparable technologies for site functionality, security and, where enabled, analytics or advertising. Any non-essential website technologies are subject to applicable consent requirements and the controls presented on that website. Browser cookie settings do not necessarily control data collected by native mobile SDKs.

3. WHERE INFORMATION COMES FROM

We receive information directly from you, automatically from your use of the Services, and from providers involved in delivering the feature you use. These providers can include app stores, payment processors, advertising networks, attribution providers, hosting services and, where offered, a sign-in provider. For example, an app store can notify us that a purchase was refunded, and an advertising provider can report that a rewarded advertisement completed.

4. WHY WE USE INFORMATION

We use information to:

  • Deliver the Services, maintain game state and provide the features you request.
  • Process and verify purchases, grant purchased items, maintain entitlements, handle supported restores, and respond to refunds and cancellations.
  • Prevent duplicate grants, payment fraud, cheating, invalid advertising traffic and other misuse.
  • Deliver advertising and optional rewarded-ad features where enabled and permitted.
  • Measure advertising performance and understand how users find and use our games.
  • Analyze gameplay, improve balancing and features, and test relevant product improvements.
  • Diagnose errors, maintain reliability and protect the Services.
  • Respond to support requests and communicate necessary service information.
  • Deliver notifications you have permitted, where the feature is offered.
  • Meet applicable legal obligations, maintain necessary records and address disputes.

We do not use this policy as permission for unrelated processing. If a new use requires an additional notice, permission or consent, we will provide it as required.

5. LEGAL BASES WHERE APPLICABLE

Where the law requires a legal basis, we rely on performance of a contract for requested game features and purchases; legitimate interests for proportionate security, fraud prevention, support and service improvement; legal obligations for required records and lawful requests; and consent for processing that requires it, including relevant advertising, tracking or non-essential technologies. Our legitimate interests do not override your applicable rights. Refusing optional consent may affect the associated optional feature, rather than all game functionality. You may withdraw consent for future processing without affecting processing lawfully performed before withdrawal.

6. SERVICE PROVIDERS AND DISCLOSURES

We disclose information only where relevant to the purposes described in this policy. Depending on the particular game and configuration, providers may include:

  • Google Play, Apple and other checkout providers shown to you: payment processing, purchase verification, transaction status and refunds. These providers also have independent responsibilities for information they collect.
  • CAS.AI and the advertising networks it mediates: ad delivery, rewarded ads, measurement, fraud prevention and advertising privacy choices. The active networks can differ by game, platform and region. CAS privacy information: https://cas.ai/privacy-policy/
  • Google Firebase, Google Cloud and Google Analytics where enabled: hosting, databases, analytics, notifications, app integrity, purchase verification infrastructure and operational security. Firebase privacy information: https://firebase.google.com/support/privacy ; Google privacy policy: https://policies.google.com/privacy
  • Tenjin, where enabled: marketing attribution and measurement of campaign, gameplay and verified purchase events. Privacy information: https://tenjin.com/privacy/
  • Aego Analytics, provided or operated by Barel, where enabled: gameplay analytics, event measurement, configuration and service-performance analysis. Questions about its use in a particular POP MEDIA game can be directed to us.
  • Supabase, where enabled: backend infrastructure, databases, analytics ingestion, storage and access-controlled content delivery. Privacy information: https://supabase.com/privacy
  • Sentry, where enabled: application errors, crash diagnostics and performance monitoring. Privacy information: https://sentry.io/privacy/
  • Hosting, content-delivery, security and customer-support providers necessary to deliver the Services, including providers serving game images, video and other assets.

Providers receive information relevant to their functions. Where they process information on our behalf, we require appropriate protections and restrictions. Some providers, particularly app stores and advertising partners, also act independently; their policies explain those activities.

We may also disclose information when reasonably necessary to comply with a lawful request, establish or defend legal rights, protect users and the Services, or address fraud or security incidents. If a business transfer involves personal information, we will apply the safeguards and notices required by applicable law. We may disclose information at your request or with your permission.

7. ADVERTISING, MEASUREMENT AND YOUR CHOICES

Games that display ads may use contextual or personalized advertising, depending on the platform, applicable law, provider configuration and your choices. Advertising providers may use identifiers and activity information to select or measure ads across apps or websites where permitted.

Use the privacy or consent controls presented by the game or advertising provider, where available. You can also use your device's advertising and tracking settings to limit access to advertising identifiers or personalization. These settings may not stop all advertising or all information needed for security, contextual delivery or basic measurement. Contact us if you need help making or withdrawing a choice for a particular game.

We do not sell personal information for money. Certain disclosures to advertising partners may nevertheless count as a "sale", "sharing" or "targeted advertising" under applicable privacy laws. Where those laws apply, you may opt out using the relevant privacy controls or by contacting hello@popmedia.co.il. Where applicable law requires us to recognize opt-out preference signals, you may also communicate your choice through signals such as Global Privacy Control in supported web contexts. Such a browser signal does not automatically apply to every mobile game or another device.

Purchasing an ad-removal product affects the ad placements described by that product. It does not automatically disable essential purchase verification, security, support or all analytics. Optional rewarded ads may remain available where the product description says so.

8. INTERNATIONAL PROCESSING

POP MEDIA operates from Israel. Providers may process information in Israel, the United States and other countries where they operate infrastructure. These countries may have different privacy laws. For transfers subject to EEA, UK or similar restrictions, applicable safeguards may include an adequacy decision, approved contractual clauses or another lawful transfer mechanism. Contact us for information about the safeguards relevant to your data and how to obtain a copy, subject to appropriate redactions.

9. RETENTION AND DELETION

We retain personal information for the purposes described here, taking account of the information's sensitivity, the feature or service relationship, legal requirements and justified security or dispute needs.

  • Progress and entitlement records may be needed while the associated feature or purchased access remains in use.
  • Purchase records may be needed to verify ownership, prevent repeat grants, handle refunds and chargebacks, and meet applicable accounting or legal requirements.
  • Support and diagnostic records are retained according to the issue being resolved and the need to investigate recurring faults or security incidents.
  • Analytics retention depends on the purpose and provider configuration; we delete or irreversibly anonymize data that is no longer needed in identifiable form.

Deletion can be subject to specific lawful retention exceptions. Restricted backup copies may remain until their normal replacement cycle. We do not retain identifiable information merely because it might be useful someday. Contact us for the retention criteria applicable to your request.

10. YOUR RIGHTS AND REQUESTS

Depending on your location and the law that applies, you may have rights to access, correct, delete or obtain a portable copy of information; restrict or object to processing; withdraw consent; and opt out of relevant sale, sharing or targeted advertising. Certain US state laws may also provide an appeal right or rights concerning sensitive information. These rights have conditions and exceptions.

Send requests to hello@popmedia.co.il with the subject "Privacy request" and the relevant game name. Include only information reasonably needed to locate your records, such as an account or installation identifier if available, or a relevant order reference. Do not send your password or full payment details. We may ask for proportionate verification. If we cannot connect your request to a record, we will explain what is needed rather than collect unrelated information.

Where an account-creation feature is offered, use its account-deletion option if available or contact us for assistance. Account deletion, app uninstalling, subscription cancellation and a refund request are different actions. Uninstalling an app may remove local data but does not necessarily delete server records or cancel a store subscription. Manage any store subscription through the store's controls.

We respond within the period required by applicable law and explain any lawful extension or refusal. Where an appeal is available, reply to our decision requesting review. You may use an authorized agent where permitted, subject to verification. We will not unlawfully discriminate against you for exercising privacy rights. You may also complain to the competent privacy regulator in your country or region.

11. CHILDREN

The Services covered by this general policy are intended for general audiences and are not directed to children under 13. A particular game's content or local law may require a higher minimum age. We do not knowingly collect personal information from children under 13 through these Services. If you believe a child has provided information contrary to these restrictions, contact us so we can investigate and take appropriate action. A service intentionally directed to children would require its own appropriate notices and protections rather than relying on this general statement.

12. SECURITY

We use technical and organizational measures appropriate to the information and risks, including relevant access controls and protection for data in transit. No system can guarantee absolute security. Please protect your device and any account credentials, and contact us if you suspect misuse involving our Services.

13. THIRD-PARTY DESTINATIONS

The Services may link to other apps, websites, advertising destinations or stores. Their collection and use of information are governed by their own policies. Review the relevant notice before supplying information there. A link does not give the destination access to all information held by POP MEDIA.

14. CHANGES TO THIS POLICY

We may update this policy as our Services or applicable requirements change. The date above identifies the latest revision. For material changes, we will provide additional notice and obtain consent where required. The current version will remain available at https://pop-media.biz/privacy.

15. CONTACT

POP MEDIA
Israel
Privacy and data requests: hello@popmedia.co.il
Website: https://pop-media.biz

Please state which POP MEDIA game or service your request concerns.